SEO (Search Engine Optimization) is the process of ranking your website organically on Google without paying for ads.
What is PPC Advertising?
PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks on your ad.
🔹 Popular PPC Platforms:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
👉 So, PPC is a broad category of paid advertising.
🔹 Example:
If you run an ad on Facebook for your real estate project and someone clicks it—you pay. That’s PPC.
đź’° What is Google Ads?
Google Ads is a specific platform where you run PPC campaigns on Google’s network.
🔹 Where your ads appear:
- Google Search results
- YouTube
- Gmail
- Partner websites
🔹 Example:
If someone searches “2BHK flats in Kharadi” and your ad appears on top—that’s Google Ads.
👉 In simple terms:
Google Ads = One platform
PPC = Entire advertising model